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India a hub of Luxury Watches India is the second largest consumer of luxury products after China. Interestingly, India with a high socio- economic statistics gives a count of highest disposable income and steady growth in number of millionaires. History has evidence that India was known was its riches before the coming of British and has traces of high richness even after independence. Still, there are many royal families who were users of luxurious items especially luxury watches in India that were imported from various western countries. Even in the time of Kings and princes; watches in India were imported from western countries due to their high taste for luxurious watches. Cartier and Louis Vinton were among the most popular brands of imported watches in India which were used by princely families in various parts of the country like Patiala, Rajasthan.
Today in this modern era too, there are a million people who are interested in luxury watches in India. Interestingly, two years before the Indian market was seen with a huge craze for use of luxury brands in everything like perfumes, cars eatables, clothes and watches. Today, India has a high number of luxury malls, stores and markets where all kinds of luxurious items are made available from luxury watches in India to luxurious clothes all made available and in good variety. Being one of the highest levels of disposable income, India emerges a hub of international brands for all kinds of luxurious products.
In China, people need to save the whole year to make purchases of luxurious items like handbags, shoes, watches just to showcase their social status that they really long for. It is only in India, where you will find long queues outside the stores of luxury brands. This fascination for luxury items cannot be seen in any other country. Luxury watches in India is the most commonly purchased products that has a selling rate of approximately one thousand a season. Still, it cannot be compared with the obsession for luxury watches that is found in China. In India, there is high propensity to buy luxurious items but there is no social status thing like it is prevailing in China.
The international brands are always in busy in applying various marketing strategies to increase the sale rate of their luxurious items especially the luxury watches in India. These strategies are working good and required in countries like China and Hong Kong but don’t affect much in India. The reason for its not working in India is that the fascinated population for luxury watches in India is just due to their craze for the watches of international brands and not to brag about their status. It is worth taking into consideration that the customers for luxury watches in India are far more sophisticated, discerning and in a manner more demanding than the same in any other country.
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